Research Method

Qualitative Method
The qualitative method I had used is face-by-face interview, this is because it can get more information and details. I am decided to interview those people who had dining in Pizza Hut before. 

For the sampling or method:

Population: Malaysia Citizen

Sampling Frame: Pizza Hut consumer in Klang Valley

Sampling Unit: The age between 15 to 30 years old

The question I asked for my interview is according the questionnaire question that I had set and some extra question. To gather the information, there is 10 people that I interviewed in Pavilion and the interview was done on 20 July 2013. It took around 45 minutes to complete the interview. 

All the respondents are answered the same for the first question, whereby all of them have seen the Pizza Hut advertisement before. Objective to ask this question is to test the Pizza Hut recognition and whether their advertisement is that strong enough to get attention from consumer or not.
For question two, I asked which channel that they see the Pizza Hut advertisement the most. Majority of them are mentioned TV and newspaper. That's mean mass media has play an important role for the advertisement especially TV. Magazine and radio are the least that respondents can see Pizza Hut advertisement. 
The question three is, will they go to try after see the advertisement. 80% of the respondents are likely and 20% respondents are very likely. Both also in a positive resulted, they are not reject to try new flavor. 
Next question I asked about how often will the respondents go to Pizza Hut per month. Surprisingly there is 7 respondents will go at least once and 3 respondents will go between 3 to 5 times. Through the interview, most of them are Pizza Hut fans. 
Fifth question is related with question four, will the respondents increase consumption in Pizza Hut after they have seen the advertisement. 70% said yes and 30% said no. Respondents who said no is because they have no extra free time to do so. 
Question six is asked the frequency of launching new flavor pizza of Pizza Hut. There all are agreed that Pizza Hut are frequent to launch new flavor pizza. This is because they can always see the advertisement through TV and newspapar.
For the last question, is a question that suggest to improve a better Pizza Hut for the consumers. 7 of the respondents said, advertisement is not the only way can help Pizza Hut promote. Therefore they put advertisement in very unlikely and they very likely prefer Pizza Hut to have more promotion. Voucher and membership card also acceptable, but free gifts are least people to chose for.