Conclusion

After done the interview and analysed, I would like to make an overall conclusion on influence of Pizza Hut advertisement towards consumers. First of all, brand recognition and advertisement of Pizza Hut is very well since all of the respondents have seen their advertisement before. Besides that, all the respondents are very willing go to try after they have seen the advertisement and most of them are also willing to increase their consumption in Pizza Hut. Means that the advertisement will really influence consumer preference and it is also one of the effective way to promote their new launching pizza. Mention about their frequency of launching new pizza, all of the respondents are agreed that Pizza Hut advertisement are frequent to promote their new flavor of pizza. Next conclusion, mass media play an very important role on advertisement, especially TV and newspaper. Resulted shows that most of the respondents have seen their advertisement through TV and newspaper. Lastly, Pizza Hut can actually do more promotion to attract more customers.