Questionnaire

Quantitative Method 

I used the quantitative method (questionnaire) to support my data. There is total 7 question in the questionnaire. 

ABDM 4064 BUSINESS RESEARCH

Does Pizza Hut Advertisement Influence Customer Preference

Dear respondents,

I am a student of Advanced Diploma in Business Economics from Tunku Abdul Rahman University College, carrying out a survey on influence of Pizza Hut advertisement toward consumers as part of my individual coursework for ABDM 4064 Business Research. To be able to complete it, I need feedback from our valued respondents. I would be grateful if you could spend a moment to answer the questionnaire. Thank you.

Gender            : Male / Female

Age                 : 15 - 20 / 21 - 25 / 26 - 30

Occupation     : Student / Employed / Unemployed

1. Have you ever seen Pizza Hut’s advertisement in anywhere?

    a) Yes

    b) No

2. Most likely where you see the advertisement? Rank it.

	Very Likely	Likely	Neither likely nor unlikely	Unlikely	Very unlikely
TV
Newspaper
Magazine
Website
Radio

    

3. Will you try Pizza Hut after you have seen their advertisement?

    a) Very unlikely

    b) Unlikely

    c) Neither likely nor unlikely

    d) Likely

    e) Very likely

  

4. How often will you have meal in Pizza Hut per month (including take-away service)?

    a) Less than 1 time

    b) 1-2 times

    c) 3-5 times

    d) More than 5 times

5. Will you increase the time of consumption in Pizza Hut (including take-away service)

    after you have seen the advertisement?

a) Yes

b) No

6. What do you think of the frequency of launching new flavor pizza of Pizza Hut?

    a) Very infrequent

    b) Infrequent

    c) Neither frequent nor infrequent

    d) Frequent

    e) Very frequent

7. Which of the strategy that you think it will affect consumer preference and increase their

    consumption in Pizza Hut? Rank it.

	Very Likely	Likely	Neither likely nor unlikely	Unlikely	Very unlikely
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