Introduction

I am Lai Saik Ley, student from Tunku Abdul Rahman University College, studying Advanced Diploma in Business Economics. For this individual research of ABDM 4064 Business Research, i have chosen Pizza Hut for my analysis target. Does Pizza Hut advertisement influence customer preference?

History of Pizza Hut
Pizza Hut is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes including salad, pasta, buffalo wings, breadsticks, and garlic bread.
As of 2012, there were more than 6,000 Pizza Hut restaurants in the United States, and more than 5,139 store locations in 94 other countries and territories around the world.
In Southeast Asia, aside from Pizza Hut restaurants, there is a subsidiary brand called "PHD - Pizza Hut Delivery by Pizza Hut," only for food courts at malls and for express delivery. Pizza varieties are changed to suit local tastes; pasta products with similarly Asian tastes are also sold in Indonesia. In Singapore, Pizza Hut have sold a baked rice dish called Curry Zazzle.